Distribution of the Pentax brand from Hoya Offer to Yash Optics for the Indian market


Hoya Vision Care India announced the Pentax brand distribution agreeMent with Yash Optics & Lens for the Indian market from January 2023.

Yash & Lens is based in Mumbai and has carved its position over the last two deCades as a partner in PROgress for opticians in India.

Mr. Serge Zins, Vice President of Asia Pacific, reacted to this announceMent stating that this demonstrates Hoya’s commitMent to India by embodying the Pentax value PROposition that Comprises of branding, Simplicity, cost effectiveness and consistent quality. which targets the emerging young population of India as a fast fashion Lens brand. Pentax is available worldwide, supports ECPs with consumer communication and recomMends the best option for the

Yash & Lens is at the forefront of manufacturing high-tech and digital vision healthcare solutions. From quality single vision to PROgressives, Yash offers a wide range of PROducts in its stable with PROven customer satisfaction.

Mr. TaRun Doshi said that at the core of Yash Optics & Lens has as its mission to offer the latest and greatest eye care solutions to all Indians and strives to provide supeRior quality products and services. Pentax fits perfectly into this space in Yash’s offerings.

Mr. Rajeev Kottiyal, commercial director responsible for the Pentax brand in India under Hoya India Pvt. Ltd, said that there is a gap in the mid-market segMent and Pentax as a brand fits very well with ECPs to offer a proposition of value as an international brand.

Mr. Sanjay Tiwari, Managing Director of Hoya India Pvt. Ltd, welcomed Yash Optics & Lens to the Hoya India family and believes this partnership will greatly contribute to the Pentax brand and the broader choices available for ECPs from the Hoya group, given Hoya Vision Care’s commitment to the Indian market.

Yash & Lens are the main sponsors of the Optica Mumbai Fair exhibition in Mumbai from 21-23 January 2023. The entire product portfolio will be on display at the fair.

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